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Research papers

Qualitative research and travel publication design

The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Mark Hodgson
November 25, 1987
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Citation

Hodgson, M. (1987a, November 25). Qualitative research and travel publication design . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-travel-publication-design-